The understanding and constant improvement of Customer Experience when in contact with a brand or service, became one of the main focus points of the day by day life of much organizations, in a context in which the “B2C” ralationship is increasingly centered in the bonds they establish.
The customer’s experience is formed by different factos, depending from one context to another, but it always needs to be emotionally impactful in a positive way. Provide the customer with an experience with plenty of positive emotions is, nowadays, a differentiating elemento, which can change the game of conversion, loyalty and relationship deepening between the two parts.
RHmais develops studies and projects in this field, with special focus in:
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